For over a century, one brand has served as the undisputed gold standard of motion picture imaging. Since 1917, ARRI has been a family-owned German powerhouse, building the cameras, lenses, and lighting systems that define the Hollywood look. But yesterday, April 14, 2026, the landscape of our industry fundamentally shifted. ARRI announced it is being […]
Tag Archive for: Future of Filmmaking
Is AI coming for your job? Is that new 12K camera really going to make your film better? In our industry, it’s easy to feel overwhelmed. There’s a “sensory overload” of new gear dropping every six months and a looming anxiety about what Artificial Intelligence means for creatives. It’s easy to get stuck on what […]
How Can Filmmakers Thrive In the Future Film Industry? In this episode, FA CEO Lydia Hurlbut and her cinematographer husband, Shane Hurlbut, ASC, explore the ever-changing film industry. Ever since its inception in 1895, the landscape of the industry has evolved with technology, updated methodologies, and even ways audiences watch what is now dubbed “content.” […]