Inovativ Carts on a Game of Thrones Promo
Inovativ Carts
By Michael Svitak, Elite Team Cinematographer
MichaelSvitak.com
In the minds of many, there are basically two legitimate camera cart systems—Yager and Backstage.
Well, make room for the third… Inovativ.
Recently, I shot a promo for HBO’s enthralling television series “Game of Thrones” and had the opportunity to put the Inovativ Echo cart through its paces in a real set environment on 3rd Street Promenade in Santa Monica, CA.
Steadicam Operator Dennis Noyes (left) and DP Mike Svitak (right)
This might not be the most important feature of this cart, but I can’t tell you how many pairs of sunglasses that have been scratched or smashed sitting on top of a camera cart. The Inovativ cart has a handy drawer where you can stash your personal items safely out of the way of the equipment. Moreover, it locks, so when we are shooting on the crowded open-air mall, I know my items are secure.
Combination locking drawers on top and bottom
And that’s not the only thing that locks! The wheels lock as well. A reliable function here, one that is extremely unreliable in the two other carts mentioned earlier.
Locking wheels
Hydraulic disc brakes
The first thing my 1st AC Andrew Laboy did was raise the top shelf of the cart to accommodate large Steadicam cases, which also gave him a better vantage for pulling focus on a 17” monitor.
1st AC Andrew Laboy pulling focus
We needed a cart that was small and nimble for this job. I’m really looking forward to using some of the other Inovativ carts in the future.
Inovativ Echo on location, 3rd Street Promenade, Santa Monica, CA
These carts are awesome!!
They can be pricey, and sometimes their lead times are a bit long… but they make some great carts, and you can customize them nicely to fit pretty much any task you need or can conceive of.
I’ve got a buddy with one who’s is small and lightweight (relatively), and it’s just under the checked bag weight thresholds so he can fly with it. Pretty cool, because there’s no way I would want to try and check my FilmTools cart.
That’s even better if you can check the cart at the airport! So long to the times of showing up in another country and having to use room service carts from the hotel.
Off topic, but has the promo been TX’d yet? Always love to see the final product when I see BTS shots like these. (UK reader so I suspect I’ll never see it broadcast, but if it was hosted online anywhere…)
Thank you for the fantastic write up!
Jason, you’ll be happy to know that we will have product in stock year round.
I want to know more about this custom bracket piece for the HU3 that looks like it uses a mafer clamp to attach to the post…