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Production

Inovativ Carts on a Game of Thrones Promo

Yager and Backstage Filmmaking Carts

Inovativ Carts

By Michael Svitak, Elite Team Cinematographer
MichaelSvitak.com

In the minds of many, there are basically two legitimate camera cart systems—Yager and Backstage.

 

Inovativ Cinematography filmmaker film movies tv shooting DP lights

 

Well, make room for the third… Inovativ.

 

Inovativ Cinematography filmmaker film movies tv shooting DP lights

 

Recently, I shot a promo for HBO’s enthralling television series “Game of Thrones” and had the opportunity to put the Inovativ Echo cart through its paces in a real set environment on 3rd Street Promenade in Santa Monica, CA.

 

Inovativ Cinematography filmmaker film movies tv shooting DP lights

Steadicam Operator Dennis Noyes (left) and DP Mike Svitak (right)

This might not be the most important feature of this cart, but I can’t tell you how many pairs of sunglasses that have been scratched or smashed sitting on top of a camera cart. The Inovativ cart has a handy drawer where you can stash your personal items safely out of the way of the equipment. Moreover, it locks, so when we are shooting on the crowded open-air mall, I know my items are secure.

Inovativ Cinematography filmmaker film movies tv shooting DP lights

Combination locking drawers on top and bottom

Inovativ Cinematography filmmaker film movies tv shooting DP lights

And that’s not the only thing that locks! The wheels lock as well. A reliable function here, one that is extremely unreliable in the two other carts mentioned earlier.

Inovativ Cinematography filmmaker film movies tv shooting DP lights

Locking wheels

Inovativ Cinematography filmmaker film movies tv shooting DP lights

Hydraulic disc brakes

The first thing my 1st AC Andrew Laboy did was raise the top shelf of the cart to accommodate large Steadicam cases, which also gave him a better vantage for pulling focus on a 17” monitor.

Inovativ Cinematography filmmaker film movies tv shooting DP lights

Inovativ Cinematography filmmaker film movies tv shooting DP lights

1st AC Andrew Laboy pulling focus

We needed a cart that was small and nimble for this job. I’m really looking forward to using some of the other Inovativ carts in the future.

Inovativ Echo on location, 3rd Street Promenade, Santa Monica, CA

 

April 12, 2013/by Shane Hurlbut, ASC
Tags: Blueshape, cart, Cinematography, Cinematography Online, Film, Film Education Online, filmmaking, Freefly Systems, G-Technology, HP, hurlblog, innovativ, Matthews Studio Equipment, Musicbed
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https://www.filmmakersacademy.com/wp-content/uploads/2013/04/Yager-1.jpg 412 882 Shane Hurlbut, ASC https://www.filmmakersacademy.com/wp-content/uploads/2021/10/Filmmakers-Academy-Filmmaking-Courses.svg Shane Hurlbut, ASC2013-04-12 10:04:522022-02-10 17:32:11Inovativ Carts on a Game of Thrones Promo
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5 replies
  1. Jason
    Jason says:
    April 12, 2013 at 10:15 AM

    These carts are awesome!!

    They can be pricey, and sometimes their lead times are a bit long… but they make some great carts, and you can customize them nicely to fit pretty much any task you need or can conceive of.

    I’ve got a buddy with one who’s is small and lightweight (relatively), and it’s just under the checked bag weight thresholds so he can fly with it. Pretty cool, because there’s no way I would want to try and check my FilmTools cart.

  2. Michael Svitak
    Michael Svitak says:
    April 12, 2013 at 8:26 PM

    That’s even better if you can check the cart at the airport! So long to the times of showing up in another country and having to use room service carts from the hotel.

  3. Ed
    Ed says:
    April 13, 2013 at 9:08 PM

    Off topic, but has the promo been TX’d yet? Always love to see the final product when I see BTS shots like these. (UK reader so I suspect I’ll never see it broadcast, but if it was hosted online anywhere…)

  4. INOVATIV
    INOVATIV says:
    April 15, 2013 at 2:13 PM

    Thank you for the fantastic write up!

    Jason, you’ll be happy to know that we will have product in stock year round.

  5. Kar Wai Ng
    Kar Wai Ng says:
    February 28, 2014 at 5:09 PM

    I want to know more about this custom bracket piece for the HU3 that looks like it uses a mafer clamp to attach to the post…

Comments are closed.

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