Intro to

Commercial Directing

SHANE HURLBUT ASC

Intro to

Commercial Directing

SHANE HURLBUT ASC

3 Lessons

14 minutes of
instructional video

Access PDF
assets

3 Lessons

14 minutes of
instructional video

Access PDF
assets

An essential starting point for how to become
a commercial director

Intro To Commercial Directing is designed to give you the essentials to become a Commercial Director. Step onto the fast-paced production of a Cheerios Protein Spot.

Xander™ takes you through his creative process in pre-production, from writing your treatment to pitching your concept, making casting decisions, creating storyboards, and working alongside Shane Hurlbut, ASC.

You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make your own.

Then, you’ll virtually step onto this high-octane production, from conception to execution and get a first-hand guide to “why” they employed three Canon C500s, ten hacked GoPros, a Canon 1DC, and three Canon 5D Mk IIIs so that you can apply these professional techniques to achieve your director’s vision.

Course Includes:

Detailed written breakdowns

Top-down lighting schematics

Shot lists

Director’s treatment

Schedules

Call sheets

Equipment lists

View Trailer

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Look Inside The Course

  • Shane Hurlbut explains Intro to Commercial Directing
  • Storyboards and results in Intro to Commercial Directing
  • Actors in Intro to Commercial Directing
  • Shane Hurlbut poses Intro to Commercial Directing

Modules

  • Commercial Directing: From Concept to Creation
  • How a Director Preps a Commercial: Century 21
  • How To Achieve the Commercial Director’s Vision

About The Mentor

Director of photography Shane Hurlbut, ASC works at the forefront of cinema as a storyteller, innovator and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.

Some of his film credits include: We Are Marshall, Terminator: Salvation, Need for Speed, Act of Valor, Semi-Pro, The Greatest Game Ever Played, Into the Blue, Mr 3000, among many others. 

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You May Also Like

Advanced Commercial Directing Course
Intro To Commercial Directing Course
Commercial Directing Master Class with Jordan Brady - Filmmakers Academy
Camera Blocking and Composition Adventurers with Shane Hurlbut - Filmmakers Academy

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