Intro to

Commercial Directing


Intro to

Commercial Directing


3 Lessons

14 minutes of
instructional video

Access PDF

3 Lessons

14 minutes of
instructional video

Access PDF

An essential starting point for how to become
a commercial director

Intro To Commercial Directing is designed to give you the essentials to become a Commercial Director. Step onto the fast-paced production of a Cheerios Protein Spot.

Xander™ takes you through his creative process in pre-production, from writing your treatment to pitching your concept, making casting decisions, creating storyboards, and working alongside Shane Hurlbut, ASC.

You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make your own.

Then, you’ll virtually step onto this high-octane production, from conception to execution and get a first-hand guide to “why” they employed three Canon C500s, ten hacked GoPros, a Canon 1DC, and three Canon 5D Mk IIIs so that you can apply these professional techniques to achieve your director’s vision.

Course Includes:

Detailed written breakdowns

Top-down lighting schematics

Shot lists

Director’s treatment


Call sheets

Equipment lists

View Trailer


Look Inside The Course

  • Shane Hurlbut explains Intro to Commercial Directing
  • Storyboards and results in Intro to Commercial Directing
  • Actors in Intro to Commercial Directing
  • Shane Hurlbut poses Intro to Commercial Directing


  • Commercial Directing: From Concept to Creation
  • How a Director Preps a Commercial: Century 21
  • How To Achieve the Commercial Director’s Vision

About The Mentor

Director of photography Shane Hurlbut, ASC works at the forefront of cinema as a storyteller, innovator and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.

Some of his film credits include: We Are Marshall, Terminator: Salvation, Need for Speed, Act of Valor, Semi-Pro, The Greatest Game Ever Played, Into the Blue, Mr 3000, among many others. 

Access the Course



Billed Annually

Unlimited Access to Courses and Lessons
Enter Our Private Facebook Group 
Access PDF assets

You May Also Like

Camera Blocking and Composition Adventurers with Shane Hurlbut - Filmmakers Academy
What Nobody Talks About Commercial Directing with Shane Hurlbut - Filmmakers Academy course
Advanced Commercial Directing Course
Commercial Directing Master Class with Jordan Brady - Filmmakers Academy


Become a member and get unlimited access to courses and lessons.

Join now for $37.50/mo.
billed annually

Frequently Asked Questions

Filmmakers Academy offers three memberships: Free, All Access, and All Access + Pro.

The Free account is limited to 30+ lessons and gives you a sneak peek into membership.

All Access includes unlimited access to all of our courses and lessons as well as entry to our Private Facebook Group for Global Referrals + Collaboration, access to PDF assets, and our Career Paths feature that includes Directing, Cinematography, Lighting, G&E, Color Correction, Post-Production, and more!

All Access + Pro grants you everything in an All Access membership, plus 1 on 1 film mentoring with a mentor of your choice, annually pick 2 Mentor Crafted PDFs (the Holy Grail of Mentor Experience), quarterly exclusive live masterclasses.

If you’re only interested in taking one specific course, we offer many of our courses in the Store.

No, we only offer a select group of courses in our store. Most of our content is member exclusive. Join today to have access to all of our courses.

We do not offer a monthly membership option. Please note that you could pay by PayPal Credit to spread your payments out over 6 months without paying any interest. Please visit PayPal for details on PayPal Credit.

If you wish to cancel your membership:

  1. Log in to your account and click on Dashboard
  2. From the dashboard, click on the option Billing
  3. Then scroll down, locate the Active Plan and click on Change Plan
  4. Click Cancel Membership below your active plan.

Once you’ve completed these steps, the subscription will be officially canceled, and you will not be charged for the subscription in the future.