SHANE HURLBUT ASC
14 minutes of
14 minutes of
Intro To Commercial Directing is designed to give you the essentials to become a Commercial Director. Step onto the fast-paced production of a Cheerios Protein Spot.
Xander™ takes you through his creative process in pre-production, from writing your treatment to pitching your concept, making casting decisions, creating storyboards, and working alongside Shane Hurlbut, ASC.
You’ll see his vision brought to life on the day of the shoot and how he works with the agency navigating client politics while forging ahead and keeping the team on schedule. These lessons are insider information for you to deconstruct and make your own.
Then, you’ll virtually step onto this high-octane production, from conception to execution and get a first-hand guide to “why” they employed three Canon C500s, ten hacked GoPros, a Canon 1DC, and three Canon 5D Mk IIIs so that you can apply these professional techniques to achieve your director’s vision.
Detailed written breakdowns
Top-down lighting schematics
Module 1 — Commercial Directing Prep
Module 2 — Commercial Directing Shoot
Director of photography Shane Hurlbut, ASC works at the forefront of cinema as a storyteller, innovator and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.
Some of his film credits include: We Are Marshall, Terminator: Salvation, Need for Speed, Act of Valor, Semi-Pro, The Greatest Game Ever Played, Into the Blue, Mr 3000, among many others.
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