How to Shoot

A Beer Commercial

SHANE HURLBUT ASC

How to Shoot

A Beer
Commercial

SHANE HURLBUT ASC

7 Lessons

1+ hours of
instructional video

Access PDF
assets

7 Lessons

1+ hours of
instructional video

Access PDF
assets

Dissecting the elements of a mouthwatering Coors Light commercial!

How To Shoot a Beer Commercial is a masterclass for learning how to achieve the ideal look and feel of a beer ad using a Coors Light spot Shane Hurlbut, ASC shot as a case study.

You’ll learn how to light liquids to achieve depth and color contrast, as well as the best way to capture bottles and cans while also creating depth and dimension. You’ll also find more intricate details like preparing your director’s treatment for the agency, location scouting with the director, and more. Plus, Shane shows you how to shape and control light for both a day exterior tailgate party and a rooftop at dusk.

Course Includes:

Detailed written breakdowns

Director’s treatment

Agency boards

Lighting list templates

Camera list templates

Lighting schematics

Side by side comparisons

English subtitles included

View Trailer

[glossary_exclude]
[/glossary_exclude]

Look Inside The Course

  • Shane Hurlbut in Edit Bay in How To Shoot a Beer Commercial
  • How To shoot a Beer Commercial Day Exteriors
  • Beer Commercial
  • How To Shoot a beer commercial in the studio

Modules

  • What To Include In a Director’s Treatment: Coors Light Part 1
  • How To Control and Diffuse Sunlight: Coors Light Part 2
  • How To Light and Expose a Bar Scene: Coors Lights Part 3
  • Replicating the Sun with Artificial Light: Coors Light Part 4
  • How To Light Liquids: Coors Light Part 5
  • How To Light Beer In a Glass: Coors Light Part 6
  • Lighting Cans and Bottles: Coors Light Part 7

About The Mentor

Director of photography Shane Hurlbut, ASC works at the forefront of cinema as a storyteller, innovator and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.

Some of his film credits include: We Are Marshall, Terminator: Salvation, Need for Speed, Act of Valor, Semi-Pro, The Greatest Game Ever Played, Into the Blue, Mr 3000, among many others. 

Access the Course

All Access Membership

$37.50/mo.

Billed Annually

Unlimited Access to Courses and Lessons
Enter Our Private Facebook Group 
Access PDF assets, AND MORE!

Access Course

$120

One Time Payment

You can gain access
to this individual
course instantly!

You May Also Like

Business Fundamentals with Shane Hurlbut - Filmmakers Academy
Go On Set AMC's Into the Badlands with Shane Hurlbut - Filmmakers Academy
Cinematography Workshop Volume 1 - Filmmakers Academy

MASTER YOUR CRAFT

Become a member and get unlimited access to courses and lessons.

Join now for $37.50/mo.
billed annually

Frequently Asked Questions

Filmmakers Academy offers three memberships: Free, All Access, and All Access + Pro.

The Free account is limited to 30+ lessons and gives you a sneak peek into membership.

All Access includes unlimited access to all of our courses and lessons as well as entry to our Private Facebook Group for Global Referrals + Collaboration, access to PDF assets, and our Career Paths feature that includes Directing, Cinematography, Lighting, G&E, Color Correction, Post-Production, and more!

All Access + Pro grants you everything in an All Access membership, plus 1 on 1 film mentoring with a mentor of your choice, annually pick 2 Mentor Crafted PDFs (the Holy Grail of Mentor Experience), quarterly exclusive live masterclasses.

If you’re only interested in taking one specific course, we offer many of our courses in the Store.

No, we only offer a select group of courses in our store. Most of our content is member exclusive. Join today to have access to all of our courses.

We do not offer a monthly membership option. Please note that you could pay by PayPal Credit to spread your payments out over 6 months without paying any interest. Please visit PayPal for details on PayPal Credit.

If you wish to cancel your membership:

  1. Log in to your account and click on Dashboard
  2. From the dashboard, click on the option Billing
  3. Then scroll down, locate the Active Plan and click on Change Plan
  4. Click Cancel Membership below your active plan.

Once you’ve completed these steps, the subscription will be officially canceled, and you will not be charged for the subscription in the future.