How to Shoot
A Beer Commercial
SHANE HURLBUT ASC
1+ hours of
1+ hours of
How To Shoot a Beer Commercial is a masterclass for learning how to achieve the ideal look and feel of a beer ad using a Coors Light spot Shane Hurlbut, ASC shot as a case study.
You’ll learn how to light liquids to achieve depth and color contrast, as well as the best way to capture bottles and cans while also creating depth and dimension. You’ll also find more intricate details like preparing your director’s treatment for the agency, location scouting with the director, and more. Plus, Shane shows you how to shape and control light for both a day exterior tailgate party and a rooftop at dusk.
Detailed written breakdowns
Lighting list templates
Camera list templates
Side by side comparisons
English subtitles included
Module 1 — Pre-Production
Module 2 — Production
Module 3 — Product Photography
Director of photography Shane Hurlbut, ASC works at the forefront of cinema as a storyteller, innovator and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.
Some of his film credits include: We Are Marshall, Terminator: Salvation, Need for Speed, Act of Valor, Semi-Pro, The Greatest Game Ever Played, Into the Blue, Mr 3000, among many others.
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