How to Shoot

A Beer Commercial


How to Shoot

A Beer


7 Lessons

1+ hours of
instructional video

Access PDF

7 Lessons

1+ hours of
instructional video

Access PDF

Dissecting the elements of a mouthwatering Coors Light commercial!

How To Shoot a Beer Commercial is a masterclass for learning how to achieve the ideal look and feel of a beer ad using a Coors Light spot Shane Hurlbut, ASC shot as a case study.

You’ll learn how to light liquids to achieve depth and color contrast, as well as the best way to capture bottles and cans while also creating depth and dimension. You’ll also find more intricate details like preparing your director’s treatment for the agency, location scouting with the director, and more. Plus, Shane shows you how to shape and control light for both a day exterior tailgate party and a rooftop at dusk.

Course Includes:

Detailed written breakdowns

Director’s treatment

Agency boards

Lighting list templates

Camera list templates

Lighting schematics

Side by side comparisons

English subtitles included

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Look Inside The Course

  • Shane Hurlbut in Edit Bay in How To Shoot a Beer Commercial
  • How To shoot a Beer Commercial Day Exteriors
  • Beer Commercial
  • How To Shoot a beer commercial in the studio


  • What To Include In a Director’s Treatment: Coors Light Part 1
  • How To Control and Diffuse Sunlight: Coors Light Part 2
  • How To Light and Expose a Bar Scene: Coors Lights Part 3
  • Replicating the Sun with Artificial Light: Coors Light Part 4
  • How To Light Liquids: Coors Light Part 5
  • How To Light Beer In a Glass: Coors Light Part 6
  • Lighting Cans and Bottles: Coors Light Part 7

About The Mentor

Director of photography Shane Hurlbut, ASC works at the forefront of cinema as a storyteller, innovator and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.

Some of his film credits include: We Are Marshall, Terminator: Salvation, Need for Speed, Act of Valor, Semi-Pro, The Greatest Game Ever Played, Into the Blue, Mr 3000, among many others. 

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