Commercial Cinematography






6 Lessons

50+ minutes of
instructional video

Access PDF

6 Lessons

50+ minutes of
instructional video

Access PDF

Uncover the practical details of commercial cinematography from start to finish

Commercial Cinematography: Prudential shines a light on how to craft a commercial from a budding concept to a fully realized spot. Go inside the mind of Shane Hurlbut, ASC as he takes you through each stage of the process that includes constructing the treatment, location scouting, managing production, and navigating post-production.

This course details valuable insights like the cinematographer’s responsibilities and how to create your Rules of Engagement so you can unite your team around one grand vision and deliver the emotional impact you need.

Course Includes:

Detailed written breakdowns

Top-down lighting schematics

Side by side comparisons


  • Concept and Director’s Treatment
  • Concept and Director’s Treatment Part 2
  • Locations: A Nationwide Scout
  • Rules of Engagement: Uniting 180 Shooters
  • Communication: Tech
  • Post Production

About The Mentor

Director of photography Shane Hurlbut, ASC works at the forefront of cinema as a storyteller, innovator and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.

Some of his film credits include: We Are Marshall, Terminator: Salvation, Need for Speed, Act of Valor, Semi-Pro, The Greatest Game Ever Played, Into the Blue, Mr 3000, among many others. 

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