The Canon C300 had just been delivered to my door step, and I got a call from John Krueger, a director whom I met at our HV Bootcamp 2 years ago. John and I first worked together about one year ago. The current spot was for El Pollo Loco, and the concept was a very action oriented camera, with snap zooms and quick handheld push ins and pull outs. I thought the C300 would be the perfect camera for this job, lightweight and maneuverable. Taking advantage of Canon log to expand my latitude for the day exteriors as well as interiors for shooting with flaming chickens would be essential. We rigged the C300s with lightweight zooms and readied for ACTION!
We scouted two stores and settled on the one in Long Beach with many windows and orientation to the sun. John wanted the look and feel to be fresh, filled with early afternoon sun.
Derek Edwards and Marc Margulies pulled focus and were getting used to a new platform once again. They felt really positive about the focus on the job, and I was constantly at an f2.0 most of the day.
Here is the finished spot. I think it has a fresh look. Vashi Nedomansky did the edit on Premiere Pro, and Matthew Macar did all the graphics. Thanks to Derek Johnson for the BTS photos in the post. Enjoy!!!