When I stumbled onto this HDSLR technology, I realized within minutes of using the technology that it was a “game changer” and the rulebook had to be thrown out and a new one created.
I thought, what if we could just start a new rulebook? What if we could make a difference? There is so much waste in the film business that it boggles my mind. Sets are built, torn down, and thrown into a dumpster, never to be seen again; all the wood, glue, nails, labor, design, and creativity are thrown into the trash.
As a cinematographer, I dislike curly-cue fluorescent bulbs in my home because they are not warm like an incandescent lamp and their quality is very antiseptic. But as one who wants to try and make a difference, I went out and changed every light bulb in my house to a fluorescent one. It cut my electric bill by 2/3rds and I am trying to make the smallest difference so that my children can experience a planet that will not be destroyed.
I moved my family way out of L.A. and chose to educate them at a public school, coach their sports teams and try to educate them about how our planet is sick and needs all of us to heal it.
HDSLR TECHNOLOGY IS RESPONSIBLE FILMMAKING
Now to the point. The HDSLR technology recycles, it is small, requires less space, less crew, less light, less power, less fuel, and less food. I can go on and on for a long time about how this technology produces less waste. The most important point is that with less waste also comes the power for infinite creativity. I have coined the phrase “small footprint, big vision.” Isn’t that what we want to teach our children and the world? Leave a small footprint, but have a big vision.
I ask all cinematographers, videographers, still photographers, directors, producers, agency creatives, production companies, studios, actors, and technicians to embrace, push, sell, believe in, experiment, inspire, convince, persuade, and not just do business as usual. Think out of the box to save our planet. It starts with one and grows to many. By the way, this HDSLR technology saves loads of money. I will lead the march and unite as many co-collaborators to drink the HDSLR Kool-aid.
Looking for mentorship in the film industry? Schedule a 1-on-1 meeting with Shane Hurlbut, ASC today! This is where you can get expert advice from an industry professional on your career or a particular project.
About Filmmakers Academy Cinematographer Mentor Shane Hurlbut, ASC
Director of photography Shane Hurlbut, ASC works at the forefront of cinema. He’s a storyteller, innovator, and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.
Hurlbut frequently joins forces with great directors: McG’s Netflix Rim of the World and The Babysitter, plus Warner Bros. We Are Marshall and Terminator: Salvation; Scott Waugh’s Need for Speed and Act of Valor; and Gabriele Muccino’s There Is No Place Like Home and Fathers and Daughters. His additional film credits include Semi-Pro; The Greatest Game Ever Played; Into the Blue; Mr 3000; Drumline; 11:14, which earned Hurlbut a DVDX nomination; and The Skulls. Notably, his television credits include the first season of AMC’s Into the Badlands.