When director Peter Odiorne asked me to shoot Sports Authority “Shoe” commercial, the boards were ambitious, to say the least. 47 setups in a 14-hour day with 2 company moves, one that involved a 45-minute drive. I turned to the Canon 5D and 7D to pull this off.
Using every trick in my arsenal, we employed Steadicam, Battering Ram Cam, ATV Shoulder Cam, Mini Van Cam, Roller Blade Chipper Cam, Kessler V3 Crane cam, First-Person Cam, Studio Cam, the rickety Trailer Cam and Run-and-Gun Cam.
Watch Behind-The-Scenes of SHOE
Please enjoy the BTS of Sports Authority “SHOE.”
We used HOT ROD PL mounted 7D and 5Ds for the majority of the photography. The Kessler V3 Crane and Revolution head were used to give us this amazing top-down shot of our runner blasting through traffic from a six-story building that did not have an elevator.
The crane was brought up by the grip department in three soft cases and assembled in less than thirty minutes. The revolution head handled all of the extra gack mounted to the 5Ds to enable everyone to view it.
Panning and tilting with the Oracle controller worked very well and gave us the breath of fresh air shot in the mix of all the action-oriented shots.
Elite Team members Marc Margulies, and Jose De Los Angeles rocked it out along with Hayden Houser on the Kessler V3 Crane. HV Intern Danny Garcia was on the Roller Blade Chipper Cam.
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About Filmmakers Academy Cinematographer Mentor Shane Hurlbut, ASC
Director of photography Shane Hurlbut, ASC works at the forefront of cinema. He’s a storyteller, innovator, and discerning collaborator, who brings more than three decades of experience to his art. He is a member of the American Society of Cinematographers, the International Cinematographers Guild/Local 600, and The Academy of Motion Picture Arts and Sciences.
Hurlbut frequently joins forces with great directors: McG’s Netflix Rim of the World and The Babysitter, plus Warner Bros. We Are Marshall and Terminator: Salvation; Scott Waugh’s Need for Speed and Act of Valor; and Gabriele Muccino’s There Is No Place Like Home and Fathers and Daughters. His additional film credits include Semi-Pro; The Greatest Game Ever Played; Into the Blue; Mr 3000; Drumline; 11:14, which earned Hurlbut a DVDX nomination; and The Skulls. Notably, his television credits include the first season of AMC’s Into the Badlands.
