Film Theory

Man with gun coming into focus gif

Cinematography, Film Theory

The Power of Focus in Cinematography

Focus is probably one of the biggest obstacles that the 5D encounters. So many of our colleagues have questions and wonder why it is absolutely essential to have a focus puller. They are the backbone of this amazing technology. Shooting with practical...

Picture Style Menu

Cinematography, Film Theory, Pre Production

Picture Style: How Do You Choose?

I am frequently asked about picture style. There are so many internet sites making RAW picture styles, Flat picture styles, Panavision Genesis Picture Styles and all the picture styles in between for the Canon 5D, 7D, and the 1D. It is confusing to know which one to choose and I...

Camera Configurations - Man Cam on a Head

Cinematography, Film Theory, Pre Production

Camera Configurations: Your Best Ally

Speed and production value are intertwined. Production budgets are shrinking and companies are asking for more from cinematographers and crews that ever. One way to meet that need is by increasing your speed without sacrificing quality. Specifically, when using Canon 5D Mark II camera for a project...