Mastering Social Media as a Filmmaker
Gone are the days when a filmmaker’s success hinged solely on a polished resume and a foot in the door. In today’s digital age, social media has become an indispensable tool, transforming your online presence into a dynamic portfolio, a bustling networking hub, and a platform to establish yourself as a thought leader within the industry.
The Inner Circle Podcast recently delved into this crucial topic, featuring Kyra Hurlbut, a social media expert, alongside her parents, the renowned cinematographer Shane Hurlbut, ASC, and health & wellness expert Lydia Hurlbut.
Kyra offers invaluable insights on how filmmakers can leverage platforms like Instagram and TikTok for marketing, networking, and staying ahead of the curve in the ever-evolving social media landscape.
THE FOUNDATION OF A STRONG ONLINE PRESENCE
The cornerstone of social media success lies in building a robust online presence. Kyra emphasizes the importance of searchability. Utilize your real name and craft a clear, concise bio that highlights your filmmaking skills and experience. Think of it as your digital elevator pitch — concise yet impactful.
Don’t underestimate the power of convenience! Make it effortless for potential clients to find you by incorporating a link tree in your bio. This handy tool aggregates all your important links, from your website showcasing your portfolio to your contact information.
Tools like Later.com can be your secret weapon, keeping you updated on the latest social media trends and platform changes.
ENGAGING YOUR AUDIENCE WITH COMPELLING STORIES
Now, let’s talk about the lifeblood of social media — captivating content! The key to unlocking engagement lies in creating a diverse mix of high-quality posts that keep your audience glued to their screens.
BEHIND-THE-SCENES GLIMPSES
Offer viewers a tantalizing peek into the captivating (and sometimes chaotic) world of filmmaking. Grant them a window into the magic that breathes life into a story — from the meticulous set design to the electrifying moments of filming.
EDUCATIONAL CONTENT
Share your filmmaking knowledge by creating tutorials, breakdowns of your work, or even quick tips. This not only establishes you as an expert but also attracts potential collaborators seeking your expertise.
INJECT PERSONALITY
Don’t be afraid to let your unique voice shine through! Social media is a space for connection, and showcasing your personality fosters a deeper bond with your audience. Share your filmmaking journey, your passions, and the quirks that make you, you.
HASHTAGS: THE KEYS TO UNLOCKING DISCOVERY
In the labyrinthine world of social media, hashtags are your guiding lights. They ensure your content reaches the intended audience. Research relevant hashtags frequently used by filmmakers to maximize discoverability.
Kyra provides a springboard with popular hashtags like #cinephile, #filmmaker, and #behindthescenes. But remember, visuals are equally crucial! Every post should be aesthetically pleasing and showcase your filmmaking skills.
BALANCING CONTENT CREATION WITH PROFESSIONALISM
The thrill of capturing on-set moments can be undeniable. However, it’s vital to be mindful of restrictions.
Look for opportunities to grab content before filming starts, during breaks, or after wrap-up. Always prioritize professionalism and respect the production environment.
MAINTAINING A POLISHED ONLINE PRESENCE
Resist the urge to fall into the “post anything” trap. Every piece of content you share should reflect your personal brand and exude high quality.
Even during creative lulls, you can stay active by creating your own content, sharing educational resources, or revisiting past projects to showcase your skills.
Consistency is key! Aim for at least three high-quality posts per week to keep your audience engaged.
FOSTERING CONNECTIONS AND BUILDING A COMMUNITY
Social media isn’t a one-way street. It’s a platform for fostering relationships and building a successful community. Actively engage with your audience!
Respond to comments and messages, answer questions, and participate in relevant conversations.
Remember, it’s about encouraging genuine connections, not just broadcasting information.
CHALLENGES AND COUNTERBALANCES
Let’s be honest, social media isn’t all sunshine and roses. The panel acknowledges the potential downsides, including the pressure to maintain a flawless online persona and the constant comparison trap.
Kyra suggests a mindful approach to social media. Follow accounts that inspire you, mute negativity, and remember, the curated online world is often a highlight reel, not a reflection of reality.
EMBRACE YOUR AUTHENTICITY
The importance of authenticity is a recurring theme. Don’t compare yourself to others! Showcase your true self and your unique filmmaking voice.
When responding to comments, both positive and negative, focus on constructive criticism and uplifting the filmmaking community as a whole.
STAYING AHEAD OF THE GAME
Social media is constantly growing. Kyra recommends following social media influencers and using tools like CapCut and Canva to create fresh, engaging content.
AI tools for image creation can be handy, but always be mindful of copyright and proper attribution.
THE TAKEAWAY
By following these tips and embracing social media as a valuable tool, you can build a strong online presence that attracts clients, fosters collaboration, and propels your filmmaking career forward.
The episode concludes with Kyra mentioning Lost Objects, a social media management company she co-founded specifically to help filmmakers navigate the ever-changing social media landscape.