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The traditional commercial production model is cracking. Budgets are shrinking while agency deliverable lists are exploding. You are no longer only delivering a 0:30 broadcast spot in 16:9; you are expected to deliver 9:16 vertical cutdowns, social media variations, and infinite aspect ratios on tighter turnarounds than ever before.

In this landscape, the filmmakers who integrate AI into their workflows will win the pitches and stretch the budgets tomorrow. Those who resist it will simply get outbid and left behind. It’s always been about edging out the competition, so why not give yourself the greatest chance possible?

AI will not replace filmmakers. Filmmakers using the newest workflows will replace filmmakers who do not. It’s that simple.

To keep you ahead of the curve, veteran commercial and comedic director Jordan Brady is unveiling his all-new Commercial Directing AI Workflow.

This live virtual event pulls back the curtain on how a working director actually uses generative AI in the field to punch above a budget and deliver undeniably better creative. Jordan tackles AI from a practical, boots-on-the-ground perspective. This is about the hybrid production model—blending live-action with AI tools to navigate massive agency demands, solve on-set problems, and handle client revisions without losing your mind or your profit margin.

What You Will Learn

Getting a Seat at the Table

Learn how to self-generate spec commercials and AI short films without waiting for permission. Build your reputation and establish your AI literacy so clients see you as a visionary problem solver, not just a prompt jockey.

Winning the Pitch

Discover the exact process for building AI-enhanced treatments, mood films, and storyboards. More importantly, Jordan covers how to build trust through good judgment by knowing exactly when to tell a client not to use AI.

Prep & Production

Explore real-world applications for AI previs, location exploration, and wardrobe. You will see practical examples of shooting for AI integration—like exactly how to shoot an actor holding a pillow on set so you can seamlessly swap it for a baby seal in post.

Post-Production & Deliverables

AI is the biggest lever you have in post. Learn how to speak the language of your post-production team to facilitate massive object replacements, cleanups, aggressive 9:16 aspect ratio adjustments, and seamless versioning.

Promotion

How do you turn your finished job into your next piece of marketing? Learn to package behind-the-scenes content and director’s cuts to create undeniable case studies that land your next gig.

Event Details & Registration

Technology changes, but taste endures. Bring your questions about workflows, ethical lines, and client management for the live Q&A. Learn how to adapt your toolkit and stay highly relevant in the evolving commercial landscape.

(Can’t make it live? No problem. Register for the event anyway, and you will get the full replay of the Commercial Filmmaking AI Workflow on the platform within 2-3 business days.)

REGISTER FOR THE LIVESTREAM NOW

Take Your Career Further in Joshua Tree

Want to step away from the screen and learn directly in the field? Join Jordan Brady at the 5th Annual Filmmaker Retreat in Joshua Tree, CA, from October 1–4, 2026.

This in-person Commercial Directing Film School event is strictly limited to 15 filmmakers. It is designed to foster real conversations, hands-on mentorship, and career-changing perspectives.

Use the code jedimaster at checkout to take $300 off your registration!

👉 Learn More & Claim Your Spot: 5th Annual Filmmaker Retreat