Commercial director Jordan Brady explains the dynamics of under-promising and over-delivering to the client to not only make them happy but to ‘Wow’ them. Moreover, you keep getting hired.
On set of this Chrysler commercial with comedic actress Kathryn Hahn, Jordan Brady showcases how he did just that!
Watch Commercial Directing: Exceed Agency & Client Expectations
This commercial directing tip is just an excerpt from Jordan Brady’s Commercial Directing Master Class.
Learn how to direct commercials like a pro!
- 22 Lessons
- 2+ hours of instructional videos
In Filmmakers Academy’s Commercial Directing Master Class, director Jordan Brady reveals the crucial steps to take to become a working director. You will learn to build and manage your career as a filmmaker for major brands and advertising agencies.
Above all, Brady breaks down how to get hired as a director followed by how to navigate pre-production, production, and post-production. He uses his own work as case studies to facilitate the learning experience. You can expect to learn the ‘Brady Method’ of casting, how to manage pre-production meetings, the Rules of Engagement on set, how to manage your crew, work with actors, and much more.
Get more commercial directing lessons by joining Filmmakers Academy!
Jordan Brady directed four narrative feature films, three full documentaries, and over 1,200 national & regional commercials. Equally important, he directed Maria Bamford’s acclaimed Netflix Comedy Special.
Working with advertising campaigns for brands and agencies all over the world, Brady directed industry giants. These include comedy stars Will Ferrell, Kevin Hart, Keegan-Michael Key, and Rory Scovel to pop icons Arnold Schwarzenegger and country music legend Brad Paisley. Also, he has directed campaigns starring actresses Kathryn Hahn for Chrysler and Lamorne Morris for Buick.
Notable advertising awards include multiple Clios, National Gold, ADDY’s, Gold Promax Award, One Show, D Show, Pencil, and AICP Awards. Additionally, Brady’s work is routinely spotlighted on AdWeek, Ads of The World, and Agency Spy.
In 2016, Brady completed his passion project; a feature documentary trilogy that reveals what it takes to be a stand-up comedian: I Am Comic. Specifically, it stars Sarah Silverman, Leslie Jones, and Louis C.K. Following, 2014’s aptly titled I Am Road Comic stars Pete Holmes and Marc Maron. Afterward, I Am Battle Comic took Brady to Afghanistan, Kuwait, and undisclosed parts of the Middle East where he performed stand-up comedy for our troops stationed there.